Service to the Field
Editorial Review Board
Editorial Board Member, Journal of Marketing, 2024-Present.
2024 Journal of Marketing Outstanding Reviewer Award [Link]
Ad-hoc Reviewer
Journal of Marketing, Journal of Marketing Research, Production and Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management.
Conference Activities
Panelist, CBSIG Session: The Data Resource Exchange for Consumer Research, 2024 AMA Winter Academic Conference. [Link]
Track Chair (Multi-Method/Quantitative Working Papers), Asia-Pacific ACR Conference 2024. [Link]
Service to the School
Arizona State University
Member, Annual Performance Review Committee, Department of Marketing, 2024.
City University of Hong Kong
Research Seminar Coordinator, Department of Marketing, 2021-2023.
Ph.D. Qualifying Examiner, Department of Marketing, 2022, 2023.