Jun Hyun (Joseph) Ryoo

I am an Assistant Professor of Marketing at W. P. Carey School of Business, Arizona State University. I received my Ph.D. in 2021, and B.A. in 2016, both from Ivey Business School, The University of Western Ontario.

I conduct empirical research at the intersection of quantitative marketing, technology, and consumer welfare. Utilizing econometric modeling and unstructured data analytics, my work explores how consumers navigate modern information environments like online review ecosystems and emerging digital platforms. Through this lens, I aim to understand how firm actions, technological innovations, and consumer protection issues, including privacy and data security, ultimately influence consumer choice and broader societal well-being.

My research has appeared in Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, and Journal of Retailing, and was finalist for the Donald R. Lehmann Award in 2023, and winner of the Research in Practice Award in 2024.

I currently serve on the editorial review board of Journal of the Academy of Marketing Science and Journal of Retailing, and has previously served for Journal of Marketing. Prior to joining Arizona State University, I served as a faculty member at City University of Hong Kong from 2021 to 2023.