Service to the Field

Editorial Review Board

Editorial Board Member, Journal of Marketing, 2024-Present.

Ad-hoc Reviewer

Journal of Marketing, Journal of Marketing Research, Production and Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management.

Conference Activities

Panelist, CBSIG Session: The Data Resource Exchange for Consumer Research, 2024 AMA Winter Academic Conference. [Link]

Track Chair (Multi-Method/Quantitative Working Papers), Asia-Pacific ACR Conference 2024. [Link]

Service to the School

Arizona State University

Member, Annual Performance Review Committee, Department of Marketing, 2024.

City University of Hong Kong

Research Seminar Coordinator, Department of Marketing, 2021-2023.

Ph.D. Qualifying Examiner, Department of Marketing, 2022, 2023.