Service to the Field

Editorial Review Board

Journal of the Academy of Marketing Science, 2025-Present.

Journal of Marketing, 2024-2025.

Ad-hoc Reviewer

Journal of Marketing, Journal of Marketing Research, Production and Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management.

Other Professional Activities

Expert's Corner on Topic Models, Artificial Intelligence SIG, American Marketing Association. [Video]

Panelist, CBSIG Session: The Data Resource Exchange for Consumer Research, 2024 AMA Winter Academic Conference. [Link]

Track Chair (Multi-Method/Quantitative Working Papers), Asia-Pacific ACR Conference 2024. [Link]