Service to the School
City University of Hong Kong
Research Seminar Coordinator, Department of Marketing, 2021-2023.
Ph.D. Qualifying Examiner, Department of Marketing, 2022, 2023.
Service to the Field
Ad-hoc Reviewer
Journal of Marketing
Journal of Marketing Research
Production and Operations Management
Journal of the Academy of Marketing Science
International Journal of Research in Marketing
Journal of Retailing
Conference Activities
Track Chair (Multi-Method Working Papers), Asia-Pacific ACR Conference 2024.