Service to the Field
Ad-hoc Reviewer
Journal of Marketing, Journal of Marketing Research, Production and Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management.
Conference Activities
Service to the School
Arizona State University
Member, Tenure-Track Annual Performance Review Committee, Department of Marketing, 2024.
City University of Hong Kong
Research Seminar Coordinator, Department of Marketing, 2021-2023.
Ph.D. Qualifying Examiner, Department of Marketing, 2022, 2023.