Lu, Shijie, Xin (Shane) Wang, Alix Barasch, June Cotte, Yu Ding, Siham El Kihal, Rajdeep Grewal, Praveen K. Kopalle, Xiao Liu, Sridhar Moorthy, Jun Hyun (Joseph) Ryoo, Isamar Troncoso (2026),  "Dissolving Boundaries in the Metaverse: Implications of Loosened Consumer Identity, Time, Space, and Financial Constraints to Marketing Research," International Journal of Research in Marketing. *Accepted.

• • 1. • Research Article for Special Issue: 12th Triennial Invitational Choice Symposium  [Link]
         
         

Wang, Xin (Shane)*, Jun Hyun (Joseph) Ryoo*, Margaret C. Campbell*, J. Jeffrey Inman* (2024), "Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals," Journal of Consumer Research, 51(1), 169-179. [PDF] *Equal Authorship.

• • 1. • Research Article for Special Anniversary Issue: 50 Years of JCR
         
         

Wang, Xin (Shane), Jiaxiu He, David J. Curry, Jun Hyun (Joseph) Ryoo (2022), "Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews," Journal of Marketing, 86(6), 155-175. [PDF]

• • 1. • Winner, 2024 AMA CBSIG Research in Practice Award [Link]

       • Top Cited Article from 2021-2022 in Journal of Marketing [Link]
         
         

Wang, Xin (Shane), Jun Hyun (Joseph) Ryoo, Neil T. Bendle, Praveen K. Kopalle (2021), "The Role of Machine Learning Analytics and Metrics in Retailing Research," Journal of Retailing, 97(4), 658-675. [PDF]

• • 1. • Research Article for Special Issue on Metrics and Analytics in Retailing
         
         

Ryoo, Jun Hyun (Joseph), Xin (Shane) Wang, Shijie Lu (2021), "Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue," Journal of Marketing, 85(2), 70-88. [PDF]

• • 1. • Finalist, 2023 AMA MR-SIG Donald R. Lehmann Award [Link]

       • Featured in JM Webinar for Marketing Professionals, Sep 2020 [Link]

       • Finalist, 2019 INFORMS-IBM Service Science Best Student Paper Award

       • Best Paper in Track, 2018 Winter AMA: When Marketing Meets Computer Science
         
         

Borah, Abhishek, Xin (Shane) Wang, Jun Hyun (Joseph) Ryoo (2018), "Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals using Textual and Latent Dirichlet Allocation (LDA) Analysis," Customer Needs and Solutions, 5(3), 146-161. [PDF]

Ryoo, Jun Hyun (Joseph), Neil T. Bendle (2017), "Understanding the Social Media Strategies of US Primary Candidates," Journal of Political Marketing, 16(3-4), 244-266. [PDF]