Wang, X., He, J., Curry D., & Ryoo, J. H. (2022). Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews. Journal of Marketing, 86(6), 155-175. [PDF]

Wang, X. S., Ryoo, J. H. J., Bendle, N., & Kopalle, P. K. (2021). The Role of Machine Learning Analytics and Metrics in Retailing Research. Journal of Retailing, 97(4), 658-675. [PDF]

• • Ivey Featured Research, May 2021: The Role of Machine Learning Analytics and Metrics in Retailing Research [Link]

Ryoo, J. H., Wang, X., & Lu, S. (2021). Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue. Journal of Marketing, 85(2), 70-88. [PDF]

• • Featured in JM Webinar for Marketing Professionals, Sep 2020 [Link]

  • Finalist, 2019 INFORMS-IBM Service Science Best Student Paper Award

  • Best Paper in Track, 2018 Winter AMA: When Marketing Meets Computer Science

Borah, A., Wang, X. S., & Ryoo, J. H. J. (2018). Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals using Textual and Latent Dirichlet Allocation (LDA) Analysis. Customer Needs and Solutions, 5(3), 146-161. [PDF]

• • Ivey Featured Research, Apr 2019: How Influential is Marketing Thought? [Link]

Ryoo, J., & Bendle, N. (2017). Understanding the Social Media Strategies of US Primary Candidates. Journal of Political Marketing, 16(3-4), 244-266. [PDF]